October 13, 2003

I'm afraid Science may have failed you guys

In honor of Neil Postman (previously mentioned) and Ryan, I have to mention this, a study which "discovered" a correlation between the kind of music played in a restaurant and the amount of money spent. Typical of social scientists. Tell us something that most normal humans already know via experience and common sense, and then claim to have "recently discovered" it. So restaurants that play Mozart tend to be fancier than restaurants that rotate Britney Aguilera? So we feel more upscale listening to Bach? This is amazing research. I sure hope American sociologists are working on stuff as important as those smart Brits over at the U of Leicester.

What was really amazing, though, was the girl that was reading the news update at Album 88, the 100,000 watt voice of Georgia State University on which I first heard this breakthrough announced. Her name was Nicole Douglas, but she sounded like she was translating all the news in real-time from some other language, which was rather hilarious, since the news stories were from Miami, South Africa, and England, at least two of which (South Africa and England) must have originally been in English.

Posted by eatingbark at October 13, 2003 4:43 PM
Comments

What I thought was interesting is that any background music at all raises the guest/check average.

Posted by: ryan at October 13, 2003 6:48 PM

yeah, well, I think that any study that takes one restaurant as its sample size can hardly be considered persuasive, so I wouldn't read too much into their results unless they agree with common sense.

Posted by: rob at October 13, 2003 8:34 PM

so.. if mcdonalds picked up mozart youd call them elleagant ? if some red neck pub started playing bach youd call them upscale ? please reply.

Posted by: goober at October 13, 2003 9:29 PM
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